Have you ever heard stories about legendary online entrepreneurs who hit it big once you have a #1 rank in many popular search engines like yahoo? You probably wondered exactly what it would take that you can reach that elusive #1 spot in the major search engines result pages (SERPs). Search Engine Optimization (SEO) plays an important role in making sure that your small business gets the ideal internet search engine ranking, which can cause increased sales to your online company.
Search engine optimisation is the procedure of modifying webpage content and meta-information to improve the search engine ranking from the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and outline meta-tags), and also the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a website.
Impact of High Search Engine Rank on Sales
Internet researching the market estimates that between 70% and 90% of online shoppers use search engines like yahoo to find a specific goods and services. Let’s examine factors that influence sales to find out how search engine optimization marketing 1on1 chesapeake can enhance your revenues.
Three metrics are needed to forecast online sales: the typical ticket, the conversion rate, and the quantity of internet site traffic:
* The average ticket is the amount of money spent from a customer with a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands of dollars), while bookstores have low average tickets (tens of dollars).
* Website traffic is measured by the amount of site visitors, typically expressed as the number of page views per month.
* Conversion rate is the number of sales divided by the amount of page views per month, expressed as a percentage.
Let’s have a look at one example. The Supreme Taupe Widget (UTW) store has an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views monthly. The estimated monthly sales are $2,500 ($25 average ticket * .02 conversion rate expressed as a decimal * 5,000 page views per month). Achieving a higher search engine rank will heighten the variety of page views, and so increase sales. With this example, if traffic doubles to 10,000 page views per month, UTW’s monthly sales should (approximately) double as well (to $5,000).
Keep in mind that a very high search engine rank will develop a measurable boost in traffic only if you have significant marketplace interest in taupe widgets and your internet site appears within the first thirty search engine results.
However, search engine optimisation is just not likely to produce measurable results if you find almost no need for taupe widgets. The #1 spot searching engine result pages is just not particularly impressive if perhaps 2 people seek out “taupe widgets” each month.
Role of Keywords in Search Engine Optimisation
Keywords are words or phrases users provide to find engines to discover information. Search engine listings examine page content to figure out whether a certain page is relevant for the search word or phrase. Thus, effective keyword selection is probably the cornerstones of search engine marketing.
Each keyword is characterized by supply (variety of internet search engine result pages) and demand (variety of searches). The most effective way to boost internet search engine rank is to select keywords which may have favorable supply-demand characteristics; that may be, ones by using a relatively high demand as well as a relatively low supply. It is more hard to improve the search engine position of the page on a high supply, competitive keyword.
Good keywords needs to be related to your product line, together with your line of business. A #1 rank for “navy widgets” is worthless when you sell taupe widgets exclusively. A potential customer will see your page, quickly realize that you don’t sell any navy widgets, and promptly go elsewhere. Essentially, the conversion rate for irrelevant online search engine hits is very close to zero.
Choosing a set of target keywords is step one in search engine optimisation. The 2nd step is utilizing them within the body, title, headings, and meta-tags of a page.
Range from the target keywords inside the text of your page. Don’t go crazy, though — the keywords should fit smoothly to the surrounding text. Search engines use several strategies to detect excessive keyword density, or too many keywords stuffed into almost no supporting text, and definately will lessen the rank accordingly. A page has a lot of chespeake when they obstruct the normal flow of your text on a page and seem to be glaringly out of place
The title tag should contain information that describes the page. If you do not run a multi-national conglomerate which is already a household name, your company’s name will not be a descriptive title. Most search engines utilize the title tag as the first brand of your listing in the search engine result pages. Make an effort to make your title tag say “click me” to some prospective customer. “Superior taupe widgets – 50% off every day” is a superb page title, while “Ultimate Taupe Widgets, Inc.” will not be.
Incorporate keywords to the headings around the page, in addition to into emphasized sections (bold or large text). Even though search engine listings are de-emphasizing descriptive meta-tags, include keywords with them nevertheless. The description meta-tag needs to have a precise description of your own page, and the keywords meta-tag should contain some keywords (separated by commas) that list key concepts mentioned around the page.